I quickly outgrew folk's garage and moved out into a warehouse with a makeshift office. The first year was pretty tough but I managed to hold it together doing all accounts, sales, marketing, warehousing and dispatch myself. Over time the business really started to progress and a couple of staff were employed to assist with warehouse work and accounts. 


14 years later we have outgrown two warehouses in New Zealand and one in Australia and we currently have an awesome team between New Zealand and Australia. Our head office, including design team, is still proudly based in Wellington, New Zealand. We distribute to a multitude of stores throughout New Zealand and sell our products to fishermen all accross the globe.

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It looks like you're in . Would you like to go to your countries store?